On a round trip we stayed in Tobermory and got advise upfront from friends to chose the Blue Bay. And for sure, compared to the price paid, it was an excellent choice.
Ok, it is not a five star hotel, it is just a motel. Our room was not yet renovated, but we did not plan to use the TV set anyways.
The people around were all very friendly and always helpful. After the first night and noticing the excellent housekeeping (they took care of every detail and the room was always very clean)and that most beauties of the town and a good breakfast spot are in walkable distance.
Never experienced such a brilliant atmosphere and cleanliness in a motel.