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It's Personal
St. Louis Post-Dispatch
October 1, 2007

Brooke Ferencsik of TripAdvisor.com, the largest travel network in the world, said the site got more than 25 million monthly visitors, many of them contributing reviews and opinions. The information is free for others doing research on a trip. “We get real advice from real travelers, the levels of details are amazing," Ferencsik said. “We offer the collective wisdom of millions of travelers who are looking to share their opinions so other travelers can benefit from their experience. It’s not just the good elements, we offer the good, the bad and the ugly."